studying effective factors on public service motivation

in recent years, performance gap between private and public sector has affected researchers of public administration to pay attention to the concept of public service motivation. present research has been accomplished aiming at improving public service motivation among employees of public sector and is intended to identify effective factors on public service motivation. for this reason, 196 people of employees at qom central municipality have been studied in a descriptive survey method. results show that family socialization, religious socialization, professional identity, job characteristics, member/leader exchange and role situation are effective on public service motivation. on the other hand, results showed that demographic characteristics don't affect on public service motivation. based on research results, absorbing people who have strong and related family background and also stronger religious beliefs will lead in improving public service motivation in municipality. furthermore, improving group and professional identity, redesigning jobs in a flexible way and based on freedom of action, trust creation between leader and member and disclosure of organization's roles expand public service motivation in municipalities.